Monday, June 13, 2005


The Rise Of The Lefty (and Community) Blogosphere

Over at MyDD, Chris Bowers points out that the right-wing part of the blogosphere is barely treading water while the lefty side is growing at a nice clip:

As I have always been prone to do, I spent much of the morning looking at the Blogads traffic rankings. Adding up the 200 blogs that are concerned with politics and either identify or have been identified with Democrats / liberals or Republicans / conservatives, I found 87 blogs that general fit into the "liberal" category and 113 blogs that fit into the conservative category. However, despite the greater number of conservative blogs, the liberal blogs totaled nearly ten million page views per week, while the conservative blogs managed just over six million. I have been tracking the comparative audiences of the two blogosphere off and on for the past nine months, and this is the largest lead for the liberal blogosphere that I have ever found. In September, the margin in favor of Democrats was 25%. In winter, it was 33%. In the spring, it was 50%. Now, it has risen to 65%. This is particularly amazing, since less than two years ago the conservative blogosphere was at least twice the size of the liberal blogosphere.
The reason? Chris thinks it has to do with community:
The nine liberal community sites I listed in the paragraph above have accounted for the bulk of the exceptional growth of the liberal blogosphere over the past two years. In the summer of 2003, Dailykos was roughly equal in traffic to Atrios, and had less than half the traffic of Instapundit. However, starting with a large growth spurt following the introduction of Scoop in October of 2003, now Dailykos has grown to three times the size of Instapundit and four times the size of Atrios. Over the past year, Scoop sites Dembloggers, MyDD, and BooMan Tribune have risen from miniscule traffic numbers to top forty, even top twenty, blogs. Over the past two weeks, the traffic at Talking Points Memo and TPM Café has risen to a combined 1.3 million, making it easily the second most trafficked political blog (comfortably passing Instapundit). In fact, the introduction of the community oriented TPM Café has more than doubled the traffic at TPM of late. Overall, while both the right-wing and left-wing blogosphere have seen growth in traffic, the truly exceptional growth of many community sites on the liberal end of the blogosphere has made the difference that catapulted the liberal blogosphere from half the size of the right-wing blogosphere in July 2003 to more than 60% its size in June 2005.
Considering that the right-wing blogs are the darlings of the GOP/Media Axis, this is saying something.

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