Saturday, October 07, 2006


'No Child Left Behind' a Cash COW for Neil Bush

Business Week:

Across the country, some teachers complain that President George W. Bush's makeover of public education promotes "teaching to the test." The President's younger brother Neil takes a different tack: He's selling to the test. The No Child Left Behind Act compels schools to prove students' mastery of certain facts by means of standardized exams. Pressure to perform has energized the $1.9 billion-a-year instructional software industry. Now, after five years of development and backing by investors like Saudi Prince Alwaleed Bin Talal and onetime junk-bond king Michael R. Milken, Neil Bush aims to roll his high-tech teacher's helpers into classrooms nationwide. He calls them "curriculum on wheels," or COWs.... Bush's Ignite! Inc. has sold 1,700 COWs since 2005, mainly in Texas, where Bush lives and his brother was once governor. In August, Houston's school board authorized expenditures of up to $200,000 for COWs. The company expects 2006 revenue of $5 million.... While hardly the first brother to embarrass a President - remember Billy Carter's Billy Beer or Roger Clinton's cocaine? - Neil could be the first to seek profit from a hallmark Presidential crusade. And also that of a governor: Jeb makes school standards a centerpiece in Florida, too.
Recall that Barbara Bush's "charitable donation" for the victims of Hurricane Katrina was earmarked to buy educational software from Neil's company.
This is the kind of thing that probably isn't illegal, but ought to be.

And from what I hear about the software, it isn't good for kids.
And if Neil's product is being used to teach political science, history, civics, etc., I'd bet real money it's presenting the "official Lynne Cheney version" of American history and government.
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